1.This advertisement is in the style of London.From the buildings,the clothes,the people and the red telephone booths in the picture,we can easily infer that it is in London.This just matches the name of the perfume,which is designed in a simple but nostalgic way and also fit for London,an old and tasteful city.
2.Women have begun to change their roles in the society and they've received their rises in status.They are not just housewives any more.Instead,they are able to make themselves up very well and make themselves more attractive.
3.The advertisement is ,in fact,a way of communication.Also,the way of signs and the principle of signs are used in it.The accuracy in sign using is therefore important to fulfil the purpose of transmitting the information.
4.You can never fail to notice signs in an advertisement.