Hermès International,S.A.,or simply Hermès (French pronunciation:[ɛʁmɛs],English:/ɛərˈmɛz/ is a French high fashion house established in 1837,specializing in leather,ready-to-wear,lifestyle accessories,perfumery,and luxury goods.Its logo is of a Duc carriage with horse.
The Hermès family,originally Protestant Germans,settled in France in 1828.In 1837,Thierry Hermès (1801–1878) first established Hermès as a harness workshop,on the Grands Boulevards quarter of Paris,dedicated to purveying to European noblemen.He created the finest wrought harnesses and bridles for the carriage tradeThe company earned acclaim in 1855,winning first prize in its class at the 1855 Exposition Universelle in Paris.Monsieur Hermès won the first-class medal of the 1867 Exposition Universelle also in Paris.
By 1990,annual sales were reported at $460 million USD.The dramatic rise in revenue was mainly attributed to Dumas's strategy.Fifty percent of sales in the early 1990s were generated from Europe despite Dumas's program of geographical expansion.The United States contributed 11 percent,while the Asia/Pacific region made up one-third of sales.Estimated sales increased 23 percent from 1984 to 1994.However,future profits were expected to rise in only single-digit percentages.
As of 2008[update],Hermès has 14 product divisions encompassing leather,scarves,ties,menswear,women's fashion,perfume,watches,stationery,footwear,gloves,enamel,decorative arts,tableware,and jewelry.
第一段是简介,第二段是爱马仕其家族起源,第三段是品牌成长,第四段是现在的发展.