But it doesn’t just require a direct link between two items to trick our brains into liking what’s easy or fluent.Labroo,Dhar,and Schwarz found that a highly familiar yet unconnected image on a wine label,such as a frog,increased liking for the product compared with a label without a distinctive and familiar image.
不过两者之间并不需要直接联系,以欺骗我们的大脑让我们感到舒适或畅快.拉博鲁,达尔和施瓦茨发现,相比一个没有显著与众不同和熟悉图像的葡萄酒商标,人们会更喜欢一个有着非常熟悉的（如一只青蛙）商标的产品,尽管商标与其产品没有直接联系.