China is the largest smartphone manufacturer in the world. Its domestic
demand for smartphones is surging as traditional mobile users switch to more
advanced handsets. But most of the new demand is not for the latest gadgets from
Apple or Samsung.
Apple's loss is Chinese brands' gain. Instead of an iphone, many choose
cheaper home-grown smartphones when they upgrade from feature phones.
"Xiaomi's price is good for average
consumers. I can accept the price. The quality is not bad either. Web streaming
is very fast. Thats why I'm getting one."said a consumer.
Lower prices, more geared to local needs. Millions of consumers like Mr Liu
have the same idea. That's why Apple's share of China's smartphone market was
halved in the second quarter--and the US tech giant is trying to catch up.