仅供参考:
After the 1950s, large-scale rise of franchise chain in the world, has become a way to adapt to a variety of formats, innovative forms of economic organization and corporate management style. Franchise business in China is showing an unprecedented rapid development of the situation, mainly in the catering and retail, and many other areas of the old and emerging dominant brands play to their advantages of brand, technology and management, have adopted franchising mode of operation develop their own franchise system, and achieved good economic and social benefits. Currently, the franchise chain has become the Chinese catering industry's most a form of economic organization, and become the major factor in promoting the rapid development of China's catering industry. Described the franchising business and its development in China through research franchise chain development as well as its advantages, the focus of China's development of the catering concession of the main problems in the practice of chain operation, and how to speed up China's catering industry franchising the operation and development of countermeasures and suggestions.