1、business structure是企业架构,
你需要比较两可乐公司的企业架构之异同,其实主要是企业类型,是个人企业、合伙企业、有限责任公司或股份有限公司?这些企业类型间有何异同.
2、business objectives是经营目标
Business objectives are a way for an organization to define its goals and direction.A company uses a combined strategy at every level of its operation to achieve its objective.It determines how a company will allocate its resources and what strengths,weaknesses and opportunities it may have.
讨论两个可乐公司的经营目标,主要是讨论它们分别处于什么样的市场地位（领先者或追随者?）,基于这样的市场地位,二者分别制定了怎样的经营目标.
3、marketing goal是营销目标,是为business objectives服务的,打个比方,百事可乐的business objectives是成为全世界最大的碳酸饮料品牌,而某一时期的marketing goal是在18岁以下的年轻人当中提升岁百事可乐的品牌认知度和忠诚度.