Abstract:"bullwhip effect" exists in the supply chain,the existence of enterprises will have serious consequences:Because of poor demand forecasts,manufacturers pay for the excess costs of raw materials or a shortage of raw materials,additional manufacturing Costs,overtime,and the need to maintain than the actual demand a lot of inventory,resulting in increased business risk,increase inventory costs,lower profits,product backlog,use up a lot of money,weaken the competitiveness of enterprises Therefore,in order to enhance competition in the supply chain business ,And to alleviate the supply chain "bullwhip effect" on the strategy is of great theoretical and practical significance
This paper will be "bullwhip effect" on the impact of enterprises,and gradually on the "bullwhip effect" of the formation mechanism and its characteristics,and through an analysis based on information system for the supply chain of coherence and coordination have greatly improved,To achieve the weakening "bullwhip effect" approach.
Key words:bullwhip effect; supply chain management information system