Advertising the broad and narrow sense,they have different characteristics,the characteristics of the scope of its definition is not the same.
The main characteristics of a broad advertising,advertising content and the object are more extensive,including for-profit advertising and non-profit advertising.Economic advertising is to sell goods and services,access to benefits,is a profitable advertising; non-economic advertisements in order to reach a certain propaganda purposes,is a non-profit advertising.Are many examples of non-profit advertising,such as the West's campaign ads,is a political advertising,China Central Television's "widely advertised" program belongs to moral education ads,while the beacon is set in ancient China,when the countries were affected by foreign invasion,in the Beacon's growing and becoming ignited in order to summon the parties to princes to come to support a military advertising.
Advertising refers to the narrow profit-making ads,or economic advertisements or commercial advertising,such as newspapers,radio and television advertising programs,as well as posters,slides,window layout and merchandise displays and so on.Narrowly defined advertising as:"advertising is the way advertisers to pay through the public media publicity for their goods or services to consumers in a planned way to transmit information,influence people by advertising on the attitude of the goods or services,thereby inducing its actions Ershi advertisers receive benefits activities."This definition of the profitability of advertising shows that the following issues:
(1) advertising is a planned purposeful activities;
(2) advertising campaign is the mainstay advertisers,and advertising campaigns targeted at consumers;
(3) advertising campaign is carried out through the mass media,rather than face to face communication,such as the salesman of the marketing;
(4) The advertising content is planned through the choice of goods or services information;
(5) The advertising campaign aims to promote the sale of goods or services,and enable advertisers to reap profits