作者发展和测试公共设施广告如何引起帮助效应的理论.建立在Lazarus情绪和适应理论基础上,他们猜测公共设施广告能减少摧残儿童应激的负面效应；这些,依次导致引起感情移入作用并且以作出帮助决定而结束.将指引两个领域的实验测试此理论.
英语翻译The author’s develop and test a theory of how public ser
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