1. Magazine, also known as the online magazine, is a emerging product of combination of audio, video, text, pictures, and animation. Due to the ease of manufacturing, since the emergence of magazines, many celebrities and peasants have joined the founder of the industry, which eventually lead to the overpopulation and wide range of increasing homogenization, and the uneven qualities of magazines, leaving the readers with difficulties choices of purchasing products.
2. The twenty-first century is an era of brand competition. Brand has become a cultural symbol, a sign of difference between one product and another. When facing large number of homogeneous products, the role in guiding of the brand to consumers become more and more obvious. In this case, increase investment in brand building and establishing one's unique brand are important factors of wining the competition.
3. Therefore, this article primarily applies the case study method, using the free online magazine "X", which was founded about one and a half year ago, as an example; comprehensive analyzing the integrated use of multi-discipline of mass communication, journalism, advertising, marketing, economics, and other subjects. From the content of the magazine, the reader positioning, promotional point of view, the brand extension direction, the process of fully explore, analyze, and restore the staff structure and organization management. Extracted with reference to its brand creation process, and learn from the experience, inspiration, and found the universal law.