al Estate Enterprises Brand Strategy
Abstracts: As the global economical integration arrives, and our country's real estate market develops, the competitions among real estate development enterprises are intensifying increasingly. The era of real estate enterprise brand competition has arrived. For the minority group as those small to medium-sized real estate enterprises that was struggling to survive, the adjustment in National policies, the expansion of larger sized real estate enterprises and the entry of foreign-funded enterprises, can all become opportunities and challenges. It is under this precise background, that this article proposed the real estate enterprise brand marketing strategy. It theoretically discussed the necessity of involving small to medium-sized real estate enterprises in brand marketing, and the ‘how to’. It proved to be of practical and reference value.
The whole article was composed in way of question proposal, analyse and resolution. It analysed the current situation and existing issues of the small to medium-sized real estate enterprises in our country. Then through the statement of restriction factors on small to medium-sized real estate enterprises brand strategy, it pinpointed those existing issues of the small to medium-sized real estate enterprises in our country, and the necessity of carrying out brand strategy.