One of the greatest needs of managers of business is to understand and develop marketing programs for their products and services.Business success is based on the ability to build a growing body of satisfied customers.Modern marketing programs are built around the “marketing concept”,which directs manager to focus their efforts on identifying and satisfying customer needs at a profit.
作为商务管理人员,最重要的是如何了解并发展其产品和服务的市场营销项目.商业成功的重要基础是具有建立增长的客户满意人群的良好能力.现代市场营销项目是围绕“市场概念”而开展的,它指导管理人员将其精力用于如何辨别客户需求,使客户满意并获利.
Your marketing result can be improved through a better understanding of your customers.This approach usually is referred to as the marketing concept.
如果更好地了解你的客户,你的市场营销项目结果可以变得更好.对于客户的了解,就称为市场概念.
Putting the customers first is probably the most popular phrase used by firms ranging from giant conglomerates to the corner barber shop,but the sloganizing is often just lip service.The business continues ot operate under the classic approach----“come buy this great product we have created of this fantastic service we are offering.” The giveaway,of course,is the word “we”.In other word,most business activities,including advertising,are dedicated to solving the firm’s problems.Success,however ,is more likely if you dedicate your activities exclusively to solving your customer’s problem.
从庞大的企业联合体到路边理发店,最流行的口语可能就是“客户至上”了,但在多数情况下,这句话仅仅是说说而已.多数商业营销模式还是延续经典的销售方式-----“我们产品优秀,服务卓越,快来买吧”!这当然无意之中泄漏了一个词,即商业主体是“我们”（而不是客户）.另一方面,绝大多数的商业活动,包括广告,都是以解决公司的问题为目的的.但是,如果你将商业活动主要的用于解决客户的问题,那你成功的机会将会更大.
Any marketing program has a better chance of being productive if it is timed,designed and written to solve a problem for potential customers and is carried out in a way that the customers understands and trusts.The pages that follow will present the marketing concept of putting the customers first.Marketing is a very complex subject; it deals with all the steps between determining customer needs and supplying them at a profit.
任何的市场营销项目,如果是为了解决潜在客户的问题而适时安排、精心设计和制定的,并且以客户易于了解和信任的的方式实施,那它更有可能会获得丰硕成果.我们下面所涉及的内容,将会介绍“客户至上”的概念.市场营销是很复杂的,它涉及到确定客户需要、满足客户需要并获利的每一个步骤.