As an art form,advertising design is attracting more and mor

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    As an art form,advertisementdesign is attracting more and more art nuts.But can they really enjoy creating arts works as advertisement designers?What dilemmas do they have?

    Advertisement designers combine creativity with sound business sense to market products based on financial,socielogical,and psychological researches.To ensure this complicated process works smoothly,they have to spend lots of their time brainstorming,creative blockbusting,and sifting through demographic research.Plus,they have to make allowances for clients’ opinions.

    Lee Clow,Chairman and Chief Creative Director,ChiatDay Advertising points out:” I think creative people are an interesting combo of ego and insecurity.The ego part is wanting to be great,and the insecurity part is not believing that you're good,so you keep working your ass off.Those two motivate me all the time.” When the clients are not satisfied whit their ideas,they have to struggle with themselves to give up their own styles and submit to business.

    You can not eat your cake and also have it.So advertisement designers hold dedicatory attitudes towards their job.Where there is an advertisement,there is an advertisement designer.Therefore,they are always with us,helping us and serving us.