Currently many domesic hotels still have many problems in their brand operations with many vital mistakes.In this dissertation,a systematic analysis about the hotel brand strategy is carried out by combining theory,practice and social survey meanwhile some reasonable advice on implementation of enterprize brand strategy considering our domestic enterprize brand strategy development trend are displayed.The whole dissertaion consists of 4 parts:In the first one,the significance of the selected topic is illustrated.In the second one,the concept,property and advantages of brand strategy are illustrated.In the third part,several aspects that need attention to during the the hotel brand operation are illustrated.In the final part,the analysis of a popular domestic economical hotels-the Home Inn is carried out.This dissertation aims at putting forward reasonable and constructive advice through theoretical study and the analysis of the existing circumstance in the hotel industry,which will be useful for the brand construction of the hotel.论文翻译很重要的一点就是多使用被动句,避免人做主语.这样可以保证文章的客观性和准确性.