完全手译.
Now,branding has became a very important intangible assets of the real assets industry.It represents the core value and core competitiveness of a company.A famous brand is a most treasured intangible assets of a real estate company,and a fountain of wealth that a comany can draw endlessly.With the rapid rise of the China economy and the increase of the people's living standards,the value of a good branding to the real estate industry is becoming clear.A good branding is a must for a real estate company to grow big and strong,and to achieve a undefeatable position in this modern competitive market.Brand creation is now the key to a real estate company development and way to a leading position amongst the market competition.This article aims,on top of analysing the strategic value of branding,to analyse how Shenzhen Vanke Group created and developed its real estate branding strategy as well as discuss the importance of Vanke 20-year success in its branding strategy help China creates a susutainable development in real estate development.