In today has reached such a white-hot competitive market,Starbucks Coffee Company is how to achieve such great success?Whether,in its hidden behind the corresponding marketing system and related strategies?The author in the investigation after a large number of cases and books,and analyzed,summarized the main conclusion of this study are as follows:
A Starbucks to use its unique variety of integrated marketing,constitutes Starbucks a competitive advantage,as its rapid expansion in the global map of the key factors.
Second,Starbucks skillfully its unique fusion of emotional marketing strategy means 5P marketing principles,and applied to operations.
Third,Starbucks case is jointly operated enterprises and foreign companies in the process,the foreign service standards system and an organic fusion of Chinese culture and the huge success with a typical case.This is not only a guiding role for the service sector,for the management of many enterprises is beneficial to both.
Key words:Starbucks localization elements of marketing strategy marketing mode
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This is my summary of the papers,their own bad translation.Which English translation of seeking expert help,I am here,first,thank you.
Do not want to use translation software automatic translation,so that turned out not be used.Best to manual to help translate,if turned good,I can add points.
我是外语系的学生 以后有问题可以找我