Of course, some advertising is chanel absolutely can not use the means of communication. For example,
Newspaper
Newspapers with large circulation and the advantages of speed issue. And dissemination of information multiple times, the production cost is low.
But Chanel can not use this means of communication. Because the news-oriented newspaper, advertising space can not be home prominence; advertising design, production is more simple and rough, and the concept does not match the brand Chanel. Advertising photographs, pictures, little use, most only use a different font layout, thousands of people side, dull monotone, advertising language is also modeled.
Poster
poster is the relative price of the lowest channels of communication. However, poster and more posted bus stop, road side or on advertising on the wall, read it often the pedestrians, bus passengers, among other uncertainties, they are not the chanel of the target audience.