TV ads
Chanel will only choose a small number of television stations broadcast their prime-time advertising. Because these stations target audience the brand image and high-end fashion magazine with the traditional image and the audience tended to agree. The aim is not covered by other media to reach customers and audiences. TV advertising has the advantage of high ratings, inserted in the middle of highlights of the audience willing to watch TV ads, though with a mandatory, but the audience was generally acceptable; television advertising both shaped the sound, visual stimulation intensity, gives a strong sensory stimulation; watching TV is a major component of family nightlife, entertaining,
Apartment ads in the entertainment, good television ratings, the advertising effect is not comparable to other advertising media. The only shortcoming is that TV ads running cost is very high.
Magazine Advertising
It's the second most popular newspaper, but compared with the newspaper ads, magazine ads have their own outstanding advantages: effective reading a long time for long term preservation, content, highly professional, has a unique, fixed readers. For example, vogue, elle, etc., chanel can be targeted to publish the corresponding product advertising. However, magazine ads and newspaper ads, compared, there are significant limitations: a longer period is not conducive to rapid spread, the closing date earlier than the newspapers, magazines, advertising, the timing of seasonal not clear.