Beauty is in the eye of the beer holder':people who think they are drunk also think they are attractive.
Abstract
This research
examines the role of alcohol consumption on self-perceived
attractiveness.Study 1,carried out in a barroom (N= 19),showed that
the more alcoholic drinks customers consumed,the more attractive they
thought they were.In Study 2,94 non-student participants in a bogus
taste-test study were given either an alcoholic beverage (target BAL
[blood alcohol level]= 0.10 g/100 ml) or a non-alcoholic beverage,with
half of each group believing they had consumed alcohol and half
believing they had not (balanced placebo design).After consuming
beverages,they delivered a speech and rated how attractive,bright,
original,and funny they thought they were.The speeches were videotaped
and rated by 22 independent judges.Results showed that participants
who thought they had consumed alcohol gave themselves more positive
self-evaluations.However,ratings from independent judges showed that
this boost in self-evaluation was unrelated to actual performance.
© 2012 The British Psychological Society.
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