Green advertising
Project background:
Green advertising is 21 st century on the rise of a advertising concepts. Green advertising is to point to in the production of products to consumers from buying this link, advocate the products and the consumption concept of green. Mainly includes: the harmony of human and nature, the green consumption habits, economic development and social development green green.
The traditional print media usage and electricity coal on the environment is a kind of vandalism. Paper production might damage the trees, paper printing will pollute the environment. Although not directly power coal on the environment caused by the effect, but a range of its affiliated industry can pollute the environment. Green forest to avoid the ads for the environment pollution, but also have a positive effect on the environment.
Project planning:
1. In the Inner Mongolia hulunboir grassland desertification serious local application or buy a certain area of land use right of the plant as the place. Area shoulds not be too big, too big to the place where the investor easy to form economic burden. At the same time the area of the land is not good for is too small, too small to form publicity effect.
2. To Coca-Cola, for example, on this land planning out Coca-Cola trademark graphics. Specific for use different color plant represents trademark of different colors, finally make it present a complete coke's trademark shape.
3. The naming of the forest for Coca-Cola forest, and a publicity in China, where forests provide necessary supply within to attract visitors, the a's theme forest. At the same time propaganda Coca-Cola forest the huge public welfare activities, improving the Coca-Cola company's image. Coca-Cola forest can resist sandstorm, improve the environment, and is the benefit future generations of behavior, and the Coca-Cola company as a foreign enterprise plant trees is the behavior of the great behavior.
Project analysis:
Green is the essence of the advertising advocates a people-oriented concept. The modern era, people pay more and more attention to attach importance to the material gain, but at the same time, people also gradually to ignore the pursuit of spiritual civilization. Green advertising emphasized in the meet consumer material needs, but also give consumers more spiritual civilization. And the natural, social, and economic harmonious state of green advertising is ideal state. Green advertising against using the value of material oppressive value, advocate the purpose of subjectivity, emphasize the meaning of human spiritual civilization, make great efforts to meet and guide people positive spirit demand, but eliminate harmful spiritual needs. Advertisers and information channel should not use people to health, the money, the honorary status, beauty, and other aspects of the pursuit and releasing false advertisements, to adverse effects of consumers.
Coca-Cola forest was built to the concept of more perfect interpretation. The Coca-Cola company as a foreign capital enterprise, in China plant trees is a kind of cross country capable of great have humane care behavior. Planting trees as a propaganda not only won't cause to the environment pollution, but also improved the original desertification situation, to future generations are beneficial act. Coca-Cola forest is a long-term advocacy, as long as in the forest, the propaganda in.
Project summary:
Green advertising is green products and green consumption idea to promote subject. Promote ecological protection, resource saving, moderate consumption green concept, moderate consumption of green consumption, the pursuit of man and nature, economic, and social harmonious development of new advertising concept. Coca-Cola forest this new type of environmental protection in the promotion of the behavior in the future days has very big market.