Aroma is in people's life level is increasing day by day under the condition of the product, and the aroma of packaging on the market at present the lack of novel packing form, and colour is single, so people can dramatically reduce the desire to buy. This design for the fragrance brand packaging design, to brand as the "seeps", based on the packaging design of the use of colour and design as the breakthrough point, and the change of packing box type, the "seeps" aromatherapy this brand in packaging design. "Seeps" fragrance packaging design using different flower design and pure and fresh colour is tie-in differs from most fragrance packaging on the market, is a pure and fresh life concept, design products have different aromatherapy scent, the curative effect of different flavor types have different, divided into several series according to the scent, and the difference on box type and design layout, product positioning in high-grade packaging design.
Key words: aroma; Packaging design; Brand concept