In an increasingly competitive market conditions, enterprises seek diversification strategy is an important way for the future development of the. Diversification strategy is a strategic choice of enterprises are now, but there are both advantages and disadvantages. Diversification strategy, and is not suitable for all enterprises. As a prerequisite for many enterprises ignored the diversification strategy, blind diversification, lead the enterprise into a lot of trouble, a lot of time. Want to achieve a successful enterprise should pay attention to the coordination effect, pay attention to the industry, the diversification strategy is achieved through the extension and expansion of core abilities. In this paper, aiming at the development of corporate diversification strategy analysis and research, combined with the status quo of how to take diversification strategy development.
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