The advantage that the television advertises
①The television is only one to carry on a dynamic state to play to show of feelings type medium, it pounds at a dint, atmosphere specially strong.Sport of the picture is a television to advertise the biggest strength.The television medium is the appearance reappeared a message with the faithful record means, make to be subjected to many fellings special true strong, these are other any advertisements of medium is hard to attain.
②It is strong, arrive rate Gao to wear deeply dint, the television advertisement can quickly cross any district that the space arrives an electric wave overlay and directly get into hundred million family.The television advertisement takes to have certain"compulsive", as a result wears deeply dint is strong, arrive rate Gao.
③With live the most to the point.The television sticks with airtight our life to contact, television dissemination of the contents is a realistic extension, people can not get away from a television and also can not get away from naturally for life provide the television advertisement of various message.
(2)The bad situation that the television advertises
①The amount of information is small, turn to namely die in a sudden.Because the television advertises to generally only have 15, 30, the amount of information is very limited.The television advertisement can not reserve, pass round and again and again watch, so the inconvenience remembers.
②Being accepted the influence of seeing the environment is big, not easily the confidence spreads effect.The television needs accepting of an adequacy to see environment and left this environment, also basically stopped the dissemination of television medium, in this environment, audience of how much, be apart from a television screen of far near, the angle of the audience and the size of the television volume, device quality with go to the television antenna accepts signal of how function is and all directly influence an accepting of television advertisement to see effect.
③The expenses is expensive.One is the creation cost of the television television advertisement Gao, the period is long;Two is broadcast expenses Gao.