Urban tourism is a tourism developed rapidly in recent years a new phenomenon,has become the main body of contemporary tourism industry and regional economic growth of the sector,plays more and more important role in the whole tourism development.Jinzhou city of the development of city tourism has its unique resource advantage and restriction factor.Jinzhou historical sites throughout the district,tourism resources,unique in the development of recent years has made great achievement,city tourism development.But the jinzhou city tourism development has many problems:single tourism product type,characteristic is not outstanding,tourist route repeat setting,lack of entertainment projects,tourism information service function is poor,tourism talents quality is uneven,insufficient marketing efforts,market structure is not reasonable.Based on these problems based on the analysis and argument,put forward the countermeasures for the sustainable development of jinzhou city tourism,strengthening regional tourism cooperation,and create a regional tourism brand,improve the urban infrastructure construction,promote urban tourism function,strengthen tourism service personnel training,improve staff professional quality,improve the level of tourist service,USES the many kinds of propaganda means to increase tourism promotion efforts.Improve tourism to jinzhou economic contribution rate and improve people's living standard has a positive practical significance.