With the arrival of the new media age,many people get exult; the advent of the new media accompanied with technological innovation bring anxiousness about traditional media to people.To accomodate the shocks,the traditional media has made many efforts—try to compromises the new media and traditional media on new media platforms,which generate ezines,i-news,interactive TV and streaming media etc.Nevertheless,in this paper,more weight will be put on the exposition of ezines which is a new publication emerged with the explosive development of computer recent years especially when computers enter the world of mutil-media age.To talk about the content of the new publication,it share the same attribute with papery magzines,which include stable columns and published in order.However,as its carrier experienced a essential change,ezines are not average typographic paper or offset paper any more,turned to be disks and compact disc ,which equip ezines with superiorities compared with common papery magzines.