Abstract:At present,the search engine advertising to replace traditional advertising,advertising marketing has become one of the fastest growing advertising model.As search engine advertising is highly targeted and broad audiences,so advertising in the search engine's advertisers to pay part of the advertising costs at the same time also brought a lot of their customers,advertisers have accelerated the search for trust engine service providers in the service,technology and other aspects of the next war Running.With the search engine technology continues to progress,there has been a number of more personalized search service,at the same time rise to different types of search advertising platform.However,the huge success of search engine advertising,while putting in a lot of advertisers,advertising money worries are growing.On the one hand,some search engine providers have lost interest over the pursuit of ethical guidelines which should be; the other hand,issues such as click fraud,search engine advertising to make more and more serious crisis of confidence.This paper will present status of the domestic search engine advertising,search engine advertising market issues and trends in the development of a simple analysis.
Keywords:search engine; advertising; search engines situation,problems and trends