Psychological factors
The consumers decision to purchase the psychological impact of a wide range of factors,including the sense of motivation,attitude and personality,and so on.
(A) feeling
A person's sense of the individual decided to look at the results of different things.Feeling is that in order to obtain input on the results of the identification information,analysis and selection process.People through the senses,to see,hear,smell,taste and touch,such as acceptance of external information and enter the information,will be the final form of a lot of things outside of the collection of information,which is what we obtained through a variety of senses.We heard an ad,see a friend,smell the air and water pollution,and touch the product,we get the information.Although we have immediate access to a large number of fragmented information,but only to become part of the perception has become in the minds of the more profound impression in the decision-making time to do individual acts of an impact.At the same time,some of the information we have chosen to give up a lot of other information,because at the same time we can not go all the attention.This phenomenon sometimes referred to as we choose to retain.If the selected information with the expectation of things together,were perceived by the people.If this information to meet the immediate needs of the individual,it may also allow for increased awareness of information,individual psychological factors become more stable state.For example,hungry people,it will be possible to the attention of various types of food.On the other hand,if just eaten a meal,such ads are not aware of the possibility of more.Finally,enter false information on the strength of the rapid changes in the possibility of greater awareness.A store dealing with the smaller price cut,may not pay attention to it.This is because the changes are too small,but if half of the store price,we note that prices on the possibility of much greater.