XM Strategy analysis
price
prices are decided to go middle and high-end way by the use of skimming pricing, that is, price cut measures on the existing products will be taken accordingly to match the launch of new products and at the same time, users of XM products will get targeted compensation. the high price strategy is utilized to protect the high image of products. in this way, the price- cut will bring no harm to the product impage and can be easily accepted by customers because of the lanunch of new products.