Deep infiltration of green tea in Japanese culture. First of all, there is one point worth noting is that when the mere mention of the Japanese tea (ocha), it usually refers to the green. A LITTLE trivial when necessary in order to visit the neighbors, the drink a cup of tea, things often can be solved satisfactorily. Visit the company, the guests must be treated on a cup of tea. Moreover, the Japanese tea before the process is about, how much tea and water temperature have said the first.
Recently, however, the majority of people reject this traditional way of tea, tea drinking start to accept the new way of instant tea. From vending machines to supermarkets, this tea can be seen everywhere, not only have black tea, Chinese tea, green tea, have a number of other special materials to add the tea.
Now on the Japanese market appeared in a variety of bottled tea, green tea from the simple to the hybrid tea.
Easy to carry tea
This tea is popular because a 500 ml bottle of imported tea. The size of its consumer-friendly a drink that can then be covered with lids, so as not to splash out tea. And very easy to carry. Traditional tea can only enjoy at the indoor, which allow people to bottled tea in the street or anywhere in the mountains are能喝到.
Many manufacturers have introduced such a bottled tea, perhaps the market at present has more than 100 kinds of bottled tea. Its market volume of transactions in 1993 from 800 billion yen (RMB 1 in accordance with the ¥ 14.82 commuted basis, around 5.4 billion kg) in 1999 rose to ¥ 160,000,000,000 (around 10.8 billion yuan kg) and look in the next five years to double in another.
Bottled tea types include not only the orthodox green tea, the leaves of other plants have made the tea, such as: Persimmon leaves, grass Hachijo (ashitaba) leaves cordata leaf vegetables, as well as bamboo hair and so on. Almost any kind of plants can be made from tea leaves. In addition to these somewhat strange tea, tea merchants also add spices and other plant materials, thus increasing the aroma and taste of tea.
Apart from the major domestic manufacturers of tea tea brands, there are a number of local production of a special role, such as bitter gourd turmeric tea, they insist in the market with its own characteristics, and those who contend with well-known brands.
Various types of tea has also been noted that this may be in the open air tea drinking has been popular, they quickly respond to the introduction of new varieties of this tea house, increase customer choice and provide a variety of sugar, I hope through this modified effort to catch up with the pace of time. Much of the small Japanese tea franchise restaurants have opened, they allow customers to select their favorite tea.
Using green tea as the raw material into food or drink is a bold attempt, the emergence of such new products is triggering a new trend. Many manufacturers in the production of such Western-style dessert of green tea taste, consumers only need to spend a little money, you can enjoy the expensive taste of green tea powder. Some manufacturers have developed a hybrid tea or coffee, dairy products, with coffee machines are made. Such beverages in the United States are also welcomed.
Although a variety of popular new tea, but it is feared that a new generation of young people no opportunity to enjoy authentic tea, because they only know that this drink in a plastic bottle of tea. Unavoidable, the majority of people today, the traditional tea ceremony is not so familiar with, but the thought of being brought up these children are not at home the opportunity to experience the kind of warm tea to enjoy happy, really are a sad thing.
绿茶深深地渗入日本文化中.首先,有一点值得注意是,当日本人仅仅提到茶(ocha)时,通常指的是绿茶.当为了一点琐事需要拜访邻居时,喝上一杯茶,事情往往能够得到圆满的解决.访问公司时,客人一定会被招待上一杯茶.而且,从前日本人对泡茶的过程很讲究,茶叶的多少和水的温度都有说头.
然而,最近大部分人屏弃了这种传统的喝茶方式,开始接受新的饮茶方式,速溶茶.从自动贩卖机到超级市场,这种茶随处可见,不仅有红茶、中国茶、绿茶,还有其他一些添加特殊原料的茶.
现在日本市场上出现了各种瓶装茶,从简单的绿茶到混合茶.
便于携带的茶
这种茶的畅销是因为一种500毫升瓶装茶的引进.它的大小便于消费者一次只喝一点,然后可以盖上盖子,不使茶溅出来.而且非常便于携带.传统的茶只能在户内享用,而这种瓶装茶让人们在街上或是在山上随地都能喝到.
许多厂商都推出了这种瓶装茶,目前市面上大概有100多种的瓶装茶.其市场交易额已经从1993年的800亿日元(按照人民币1元折算14.82日元计算,大约合54亿元)上升到1999年的1600亿日元(大约合人民币108亿元),并可望在接下来的在另一个五年再翻一番.
瓶装茶的种类不仅包括正统的绿茶,还有其他植物的叶子制成的茶叶,例如：柿子的叶子、八丈草(ashitaba)的叶子、蕺菜叶子,以及毛竹叶等等.几乎任何一种植物的叶子都可以制成茶.除了这些有些奇怪的茶叶,商家还在茶里添加了植物香料等其它原料,从而增加了茶叶的香气和美味.
除了由国内主要茶叶制造商生产的品牌茶以外,还有一些地方生产的具有特殊作用的,比如姜黄苦瓜茶,它们在市场坚持自己的特色,和那些知名品牌抗衡.
各类茶馆也已经注意到这种可在露天饮用的茶已深入人心,他们迅速作出反应,把这种新品种引入茶馆,增加顾客的选择范围,并且提供各种糖,希望通过这种改良,极力追赶时代的步伐. 许多专营日本茶的小餐馆也纷纷开业,他们允许顾客挑选自己喜欢的茶叶.
用绿茶为原料做成食品或饮料是一种大胆的尝试,这种新产品的出现正引发一股新的潮流. 许多制造商在生产这种绿茶口味的西式甜点,消费者只需花一点钱,就能品尝到昂贵的绿茶粉的滋味.还有一些制造商开发出了混合茶或咖啡的乳制品,用煮咖啡的机器制成.这种饮料在美国也受到了欢迎.
虽然各种新式茶倍受欢迎,但是人们担心,新一代的年轻人再也没有机会品尝到原汁原味的茶,因为他们只知道喝这种装在塑料瓶里的茶.不可避免,今天大多数人对于传统的茶道已不是那么熟悉了,但是想到正在长大的这些孩子们没有机会体验那种在家泡茶享用的温馨快乐,真可谓是一种悲哀.
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