Grasps the public service advertizing the emotion point of resonance,is advantageous in enhances the public service advertizing the dissemination effect.This article has combed the public service advertizing main emotion demand way and the initiation emotion responded that and has analyzed the influence public service advertizing emotion sympathetic chord strong and the weak primary factor,thought that grasps the advertisement subject novel the contemporaneity,the utilization agrees with the numerous psychological creativity technique,as well as using the rich attraction's advertisement manifestation,is the stimulation is produced the audiences to the public service advertizing the emotion sympathetic chord's key.public service advertizing; Emotion sympathetic chord; Creativity; Emotion demand
英语翻译把握好公益广告的情感共鸣点,有利于提高公益广告的传播效果.本文梳理了公益广告主要的情感诉求方式及其引发的情感反应