In order to achieve high profits under a rapidly changing and highly competitive business environment,Tesco must constantly adapt to the fast changing circumstances by adopting new expansion strategies or diversifying the existing ones,so as to sustain its leading market position in an already established retailing market.
To sum up,any company or multinational organization that wishes to achieve its goals and be successful in a particular market should fully consider the impact of external environment and adapt its marketing strategy accordingly.Tesco’s core purpose is to create value for customers to earn their lifetime loyalty,and the company excellently implements this business value.Without the supports of its customers and employees,the success of Tesco would not have been possible.
【英语牛人团】