自己翻译的,
Implication and euphemism
The meaning may be correctly conveyed in business negotiations; however,it sometimes can hardly be accepted by the corresponding side,and no good results can be achieved.The pragmatic strategy of implied euphemism places an emphasis on “the implied meaning beyond words”,conveying the connotation.For example,I agree with most of what you said.It implies that there is something in what you said that I cannot agree with.It is kind of euphemistic disagreement strategy.Another example is by saying you should have put forward this move much earlier.It implies some criticism that you should not change the program so late.This strategy can be adopted in business negotiations under some situation.Encountering something confidential or tacit or facing purposefully unfriendly behaviors or in an embarrassing situation that unfit for explicit statement,we can succeed in keeping both sides from losing faces,avoiding direct conflict and creating friendly atmosphere by handling it with implied euphemism.
The application of ambiguous pragmatic strategy provides language with much flexibility.It can dim the output information,avoiding being excessively definite to make the negotiation plunger into a deadlock and leaving enough space for conciliation,and leaving the negotiators with much freedom.The ambiguous pragmatic strategy can also convey sufficient information with comparatively less cost,and makes efficient judgment and management about complicated matters.For example,if the corresponding side said “our business policy is very clear,and our enterprise credit is also known to all.” The negotiator should not make direct disapproval in order to fall into a disadvantageous position and avoid getting into trouble with him.The ambiguous pragmatic strategy can also acts as a renderer,defeating the other side from mentality.In addition,we can adopt the frequently-used if-clause active strategy to elicit the other side’s intentions.For example,to be frank with you,if it weren’t for our good relations,we wouldn’t consider making you affirm offer at this price.There are a lot of obscure words and phrases for us to choose in business negotiations.They are if,perhaps,probably,maybe,seem,as if,as far as I can tell,I’m afraid,It is said that,sort of,to some extent,etc.These ambiguous phrases can help negotiators to handle embarrassing negotiations,and help negotiations proceed smoothly.The observation of the politeness principle and the application of the pragmatic function of ambiguous languages can not only deliver the “conversational implicature” clearly but also avoid arbitrariness to the greatest extent.Sometimes it can convey the conversational impliacature of refuse without hurting the other’s feeling by using explicit refuse,and finally show one’s own intention,making one’s utterance more appropriate and elegant.