pun :
A play on words,sometimes on different senses of the same word and sometimes on the similar sense or sound of different words.
oxymoron:
A rhetorical figure in which incongruous or contradictory terms are combined,as in a deafening silence and a mournful optimist.
trausferred epithet写错了,应该是transferred epithet
A transferred epithet is,as its name implies,a figure of speech where an epithet (an adjective or descriptive phrase) is transferred from the noun it should rightly modify to another to which it does not really apply or belong.Generally speaking,the epithet is transferred from a person to a thing or idea.
alliteration：
The repetition of the same sounds or of the same kinds of sounds at the beginning of words or in stressed syllables,as in "on scrolls of silver snowy sentences" Hart Crane.Modern alliteration is predominantly consonantal; certain literary traditions,such as Old English verse,also alliterate using vowel sounds.