符号特征
例句：
The result of this study shows that brand image has significant effects on the evaluation of
brand extension,especially for the brand emphasis in symbolic feature,which has the better
brand attitude and higher purchase intension.
研究结果发现,不同的品牌形象确实会对品牌延伸评价产生影响,尤其以强调象徵性的品牌较功能性和经验性的品牌形象能够产生较好之品牌态度与较高的购买意愿.