Zhangzhou is located in the southeast of Fujian Province,which is also beside the sea,with the advantage of developing flower industry.Formed by the flowers industry,"Flower Expo" will paly a tremendous role in promoting the development of tourism in Zhangzhou.Through analysing the Flower Expo Convention and Exhibition tourism industry chain of Zhangzhou,the article reveals the formation and characteristics of the flower exhibition tourism industrychain.The zhangzhou flower expo will drive the development of tourist service industry and the development of the flower-growing industry.Researching the way of developing tourist industry provides another developmnet mode of developing a large number of small and medium-sized cities in China.
Keywords:industrial chain; MICE tourism; Flower Expo; Zhangzhou