Hainan as the largest special economic zones, tourism is its pillar industry, but with the rapid development of tourism, major scenic spots in hainan is increasingly obvious, the problem existing in the development of tourism scenic spots and protection, management and operation, economic benefits and social benefits, these contradictions increasingly prominent. Foreign capital investment, which makes the tourism scenic area development is faced with opportunities and challenges. According to the current situation of the development of scenic spots in hainan, hainan main scenic spot competitiveness study, analysis of hainan tourism scenic area of competitive advantage and disadvantage. On the scenic spot problems targeted improvement measures are put forward, the advise on how to enhance the competitiveness of scenic spots in hainan.