As the development of information industry, network marketing advantage has highlight, network marketing can reduce the cost of enterprise, reduce the appearance of the enterprise cost, and can also through the network communication tools effectively understand the needs of the consumers and will, adjust enterprise products and services, but also can improve the customers buy efficiency, economize the consumer time and so on.
Jiangxi province of small and medium-sized enterprises in the province in the position of the economy is very important, and small and medium-sized enterprise development and the growth also directly affect the economic development of the province. Along with the development of information technology level, and small and medium-sized enterprises are gradually realize the disadvantages of the traditional marketing way, many small and medium-sized enterprise also began to try the network marketing, set up their own web sites. But because of the development of the late start, the network popularization limitations, the scope of traditional logistics service starting late factors, jiangxi province small and medium-sized enterprise network marketing has many problems, and the overall level is still low. This paper will discuss the jiangxi province small and medium-sized enterprise network marketing present situation, the existence question and the strategies to deal with.
Small and medium-sized enterprises; The network marketing; The present situation; strategy