(1) to understand the source language advertisement content is what and clearly understand advertising intention; (2) the source language advertising want to put what kind of informative and exchanges to communicate the purpose of target audience;
(3) in the context of the advertising inscribed on the null hypothesis that has been between target audience realized; (4) the advertising occurred in the company at any time;
(5) advertisers produce effect is expected later what;
(6) advertisers want to give readers what information is communicated expectations, etc.