近年来社交媒体兴起,因为其具有互动性和分享性等特点逐渐成为企业营销的一种方式,社交媒体营销应运而生。本文以可口可乐公司在近两年推出的社交媒体营销为研究对象,通过案例分析法和查找文献法及自己的亲身体验,对可口可乐社交媒体营销进行研究。
Social media rises in recent years, because of its characteristics such as interactive and sharing which has become a way of marketing that make social media marketing came into being. Social media marketing,for example, the Coca Cola Co launched in recent years, as a research object, through case analysis and literature search method and their own personal experience to conduct the research to the Coca-Cola social media marketing.
修改到通顺了,望采纳。