Question

英语翻译现代酒店在激烈的竞争中,忠诚顾客是酒店盈利的重要资源.提高顾客忠诚度成为酒店经营的核心内容.而顾客忠诚度的基础是

Answer 1

In the fierce competition among the modern hotels, loyal clients are the important resource for hotel's profitability. To improve/raise the clients' loyalty becomes the core part of the hotel operation. And the basis of clients' loyalty is lcients' satisfaction. Only when the clients are highly satisfied, are they possible to become the loyal ones. Therefore, knowing the clients' primary needs and improving their satisfaction become the major contents of hotel operation. This paper described how to understand the clients' needs by analyzing, from two aspects of clients' expectation and hotel's products (services), the factors that will affect the hotel client's satisfaction. Finally, after summarizing the analyzed results of the factors, a strategy was proposed in the areas of hotel's services, hardware facilities, marketing strategy and hotel culture. The strategh aims at fulfilling the clients expectation and raising the clients satisfaction as a result.