Web-based marketing communications to enhance the competitiveness of enterprises
Network marketing is the practice of corporate marketing and modern information and communication technology,computer network technology product of the combination of enterprises refers to electronic information technology,a computer network for the media and the means to carry out various marketing activities (including research networks,network development of new products,network marketing,network distribution,network services,etc.) collectively.Simply put,network marketing is customer-centric marketing demand model is network marketing.Network Marketing can make the marketing activities of companies and three mobile elements and smooth operation combine to form a production and operation of a virtuous circle.
Internet dissemination of information reflect the push-pull model of information interaction of supply and demand relationship and unmatched quality to the impact of the traditional mode of information dissemination,information material source is introduced,the user is out of their interest in the contents of video information,audio information ,a text message to show on the network at the same time.Personalized information needs as a wave,more and more demands from the individual to receive information and take the initiative to access the information they need to search the Internet have gradually formed the characteristics of consumer demand.People have come to recognize that the network media in favor of a lower cost for higher efficiency of information dissemination,networking product marketing can be achieved in direct marketing,can help enterprises reduce the pressure on stocks,more network marketing companies a way to set up the international market green channel.Many small and medium enterprises,through the Internet to obtain the equal participation in the competition to display their abilities.E-commerce technology and always with the development of market forces,enterprises ought to know that network marketing and the current developments and changes in the characteristics of the development strategy for the development of the network to prepare.