价格策略,是指要在一个特定的细分市场设置一个有竞争力的价格,（该价格）要建立在一个明确的定位策略上.将价格水平从消费调整到高级消费,可能需要产品自身、目标顾客的服务、促销策略以及分销渠道等方面的改变.因此,改变一个价格策略就要求在营销组合中有戏剧性的变化.如果汽车看起来或开起来像一辆经济车的话,那么一个汽车制造商就不能在高级消费的领域中竞争成功.
英语翻译the price strategy sets a compeitive price in a specific
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