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摘要：随着我国经济的快速发展以及体验经济时代的来临,酒店行业的消费行为正在发生的变化,以“创造需求、创造市场”为核心思想的体验营销在酒店业中越来越受到重视.特别是带有明显体验风格的民族主题型酒店,更是引起业内的关注.激烈的市场竞争,迫使民族主题酒店必须开创一个属于自己的市场类型,而体验营销这一理论无疑是最有效的指导方针.
With fast development of Chinese economy and coming of experience economy ear, the consuming behavior in hotel industry has been changing. The experience marketing with core thoughts of "Creat Demand & Market" has been more and more emphasized, especially for the ethnic theme hotels with obvious experience style, attracting the attention of the industry. Serious market competition has forced the ethnic theme hotels to start its own market type, and the theory of experience marketing is absolutely the most effective guidelines.
本文介绍体验营销理论基础的同时,将从7P营销理论和实际应用两方面分析阐述如何在民族主题酒店中开展体验营销.
The paper introduces the theoretical basis of experience marketing. Meanwhile, from two aspects of 7P marketing theory and practical application, it analyzes and summarizes how to carry out experience marketing in ethnic theme hotels.
关键字：民族主题酒店；体验营销；应用
Key Words: Ethnic Theme Hotel, Experience Marketing, Application.
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