Abstract:
With the social and economic development,corporate marketing model requires constant innovation,reverse marketing as a new concept of modern marketing has continued to deepen to enterprises,the enterprises also made new demands.Whether from product quality or credibility on the issue of corporate enterprises have put new demands.Reverse marketing from the content of this article start with,the reverse of the application of marketing and business significance,with Hill Chemical Co.,Ltd.Shandong million of the actual operation of the reverse marketing strategy,marketing in the reverse direction of consumer issues,corporate marketing model to the progress of the problem,marketing The process of product quality and credibility of the analysis of research on the reverse marketing in the modern enterprise to the attention of some of the problems and solutions,to reverse marketing enterprises in the quality of products is strictly clearance and the importance of corporate reputation.
Keyword:Reverse marketing.Marketing mode.Theoretical innovation.Distribution channels.Blue chain.