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In an era of expense primarily, all can be used as object of consumption goods is entered a commercialized production processes, even culture is no exception. Culture is no longer limited to the elite culture, upper field but to a path of mass culture. Culture become a can sell products, the general public can also enjoy. Taiwan's cultural industry development is not mature, but in recent years by people known Taiwan cultural industry representative is "sincerity product bookstore". In network developed today, we can through search immediately getting information, so the traditional publishing industry, the bookstore has been unable to meet the needs of the consumers. Sincere product bookstore as Taiwan bookstore myth, broke the embarrassment. Sincere product bookstore not just general sell books chain bookstore, but a new business model of a complex bookstore. It even first opened 24-hour Taiwan bookstore precedent. Not only sell books, also sells a kind of spirit and sensuality, also can not regularly carry out some art activities, let the reader can become a cultural participation role. Sincere product bookstore subversion of the traditional bookstores business types, let the bookstore has a brand new image. The bookstore is no longer just a bookstore, but became a leisure culture places; The bookstore is no longer sell books, but sells a cultural enjoyment. So here research how to change the sincerity product of Taiwanese reading habits, and how it can influence of Taiwan's cultural industry.