Five,marketing combination strategy
(a) product strategy
Fe dry brush Golden dental toothpaste has a unique way to brush your teeth,use dry brush,followed by Golden dentist bio enzyme is added to improve product performance,with a distinct personality,with a strong distinction with other toothpaste,has irreplaceable advantages other toothpaste,have great originality.Only in this way can the one and only,favored by the market,not produce aesthetic fatigue.
Research shows that,"FE" is killing and lysis of 400 kinds of bacteria,also has the obvious inhibitory function of Helicobacter pylori,often use FE toothpaste or FE oral spray,not only can solve a series of oral problems,also is helpful to chronic gastritis.In addition,because oral unclean and food residue for protein,easily by enzyme decomposition,the gap of bio enzyme some toothbrush cannot reach full penetration,can be gently cleaning teeth and oral cavity.
(two) the price strategy
Fe dry brush Golden dental toothpaste at present mainly in the high-end market positioning,application of some high-end materials configuration,so that the toothpaste performance to the forefront of similar products,so the price of toothpaste is relatively high.But with the development of technology and the improvement of the technology,it will slowly reduce the price.Golden dentists also some end products,while maintaining lower toothpaste material constant quality and technology,the lower price range,meet the end consumer,let people get to meet.