英语翻译电视广告是信息高度集中、高度浓缩的节目,是

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The television advertisement is the information high degree of concentration,the highly enriched program,is four big propaganda media (television,newspaper and magazine,broadcast,outdoors) the head.The television is propagandizes the surface broadly,has at the same time the newspaper,the broadcast and the movie seeing and hearing characteristic,by the sound,the elephant,the color has both,listens to,to regard,to read developing simultaneously,the spirited characteristic becomes the most modernized also most noticeable advertisement form.Its merit:Fast,direct-viewing,has compulsorily,is the present popular “the bombing type marketing” powerful promoted method.Has interactive,compared with easy to attract the eyeball,a section splendid,humorous advertisement,may make the deep impression to the people,in the short time achieves the effect.The face-to-face dissemination way,the comprehensive ideal effect,appears is close to rate is high,has the sound to have the elephant,the seeing and hearing has both,the power is strong,easily establishes the intimate sentiment with the viewer,thorough family.Also had the flowing television along with the present mass transit in,its coverage has also been big very much,the coverage is the advertisement promotion very essential factor.Therefore the television advertisement is faces national the product user's first choice,other media are unable to substitute.

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