The Advertising Campaign
A:Good morning,Tom.How are you today?
B:I‘m fine.How about you?
A:I‘m fine,too,thanks.So,what‘s the situation of our advertising campaign?
B:As I mentioned before,it‘ll be a national campaign starting next month.We’ve decided to use a variety of media for full coverage.
A:To begin with?
B:First,we‘ll have 15-second spots on television once a day for a month.At the same time,we’ll do 20-second radio commercials two times a day in selected cities with large populations.A:Finally?
B:we‘ll have some outdoor ads using billboards near main entrances to big cities.
A：What style will the ads use?
B：We‘re focusing on slice of life,showing how you can beat the summer heat by biting into a cool ice-cream sandwich.There’ll be some reason why thrown in to hype our choice of flavors and show everyone they‘re not stuck with just vanilla.
A：Sounds like an ideal approach.Will we have a new slogan?
B：Sure.The ads agency‘s working on that right now.They’ll have some proposals ready by the end of the week.
A：Sounds like we‘ll have a winner on our hands!