1.当当一直坚持全品种策略,因为它明白绝大多数消费者所需要的不仅仅是流行畅销的商品,几乎所有产品都会有需求,众多的小众商品销售总额可能大于排名靠前的畅销商品的收入.当当还利用低价,成功把消费者拉向长尾（一些非主流音乐的版权费可以很低,使低价格成为可能,拉动小众消费）,让非畅销商品的价格可以做到极具优势.
‘Dang Dang’ has always maintained a strategy of full range product varieties,because it understands that the majority consumers require more than just best-selling merchandises,there are demands for almost all products; the total sales of a lot of minority merchandises possibly are higher than the front running bestsellers.‘Dang Dang’ also applies cheap price policy and successfully attracts consumers to ‘long tail’( the royalties of some non-mainstream music can be very low,making low selling prices possible and stimulating minority consumption),setting considerable pricing advantages for non-best selling merchandises.
2． 对于卓越而言,无论在品种多样性还是同种商品的价格上,它都比当当要略逊一筹.卓越应该重视长
尾理论,进一步在“更多选择、更低价格”上下功夫.
As for ‘Zhuoyue’,it is inferior to ‘Dang Dang’ in terms of product varieties as well as prices on similar
merchandises.‘Zhuoyue’ should attach great emphasis on long tail theory,and exert more effort on
the policy of ‘more selections,more cheap prices’.