广告策略是与潜在的消费者进行关于产品和服务的交流,并试图说服他们购买产品或服务的战役.当用理性和智慧的眼光去看待这项策略时,同样也会反映出其他的商业考虑和目标.正如的作者MBA (头衔自己加)Alexander Hiam 和 Charles D.Schewe所言,商业的战略广告"决定着公司的公共形象".即使一个小公司,由于资金有限,没有办法投入大量资金用以广告宣传,仍然可以建立一个高效的竞争广告,但其关键是基于对目标客户的深入了解及吸引客户的利用途径的计划要富有创造性和灵活性.
英语翻译An advertising strategy is a campaign developed to commu
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